Finding Your Mission—The Missing Piece in AI-Powered Innovation
- Charles Umeh
- Sep 22
- 1 min read
Many organisations struggle with mission statements that are vague, outdated, or disconnected from reality. The result? Wasted energy, misaligned teams, and AI experiments that lead nowhere.
In The Generative Organisation, the chapter “Finding Your Mission” provides leaders with a simple yet powerful framework built on three pillars:
Significance (why you exist)
Skills (what you do best)
Value (what the market needs and is willing to pay for)
By clarifying your mission, you will:
- Align your teams around a shared purpose
- Focus AI on solving meaningful problems
- Develop strategies that are sustainable and resilient
- Turn lofty words into daily actions
This book isn’t just theory; getting my copy today stirred feelings akin to those we experienced while co-writing cycles five years ago, when the world was just beginning to move past COVID. We created a new version that embraces artificial intelligence and its potential. I encourage you to get a copy for yourself and share the lessons you learn.
It serves as a playbook, offering step-by-step guidance, proven frameworks, and ready-to-use AI prompts. It demonstrates how to transform your organization into a Generative Organization one that innovates faster, reduces risk, and stays ahead of the curve.
If you want AI to do more than create noise and instead deliver results aligned with your purpose—this book is for you.
Less than 10% of companies are seeing ROI from AI today. We want to change that.
Get your copy on Amazon
Let’s make AI useful — not just hype.
Charles umeh
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