Every generation comes with its nuances when Coco Gauff won her first grand slam singles at the US Open Following the victory she did something remarkably by going live on Instagram and in an instant we saw numbers for the first time from a teenager in sports spike to 200,000 live views highlighting her popularity and the support as the next generation in sport.
When Spanish lamal did the same celebrating the Spanish teams win as kings of European football after winning Euro2024, it reminded us social media isn’t just a tool but also a generational language the next generation would use to express and sample their opinion to their audience understanding this is a way of life reminds every stakeholder how to position self in this virtual world.
The biggest winners aside from the athletes or figures in front are the people who get to co-create organic support for their idols while smart brands feast on it.
One big lesson here for observers would be to meet these rockstars on their stage and prepare them for all it takes to be in the spotlight imagine a camera in your face with over 500,000 organic faces while you live your life.
Speaking to power can be learnt.
Its power and power must be harnessed to sustain its efficacy.
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